Overall evaluation
80% of the 281 exhibitors rated their involvement in the exhibition as “good” to “very good”.

• Establishing contact with new customers 79%
• PR, prestige, cultivating the
  image 84%
• Socialising with existing
  customers 71%
• Presenting novelties 84%
• Providing hands-on advice 83%

• 80% of the 281 exhibitors rated their ability to reach out to private visitors as “good” to “very good”
• 73% of exhibitors rated visitor quality as “good” to “very good”
• 76% of exhibitors rated the number of visitors on their stand as “good” to “very good”

Status
75% of exhibitors consider GiardinaZÜRICH a “must” for every supplier of high-quality garden products and services.

Benefit of participation
69% of exhibitors rate their participation in GiardinaZÜRICH as being of “great” to “very great” benefit to their company.

• Number of visitors: 67,000 (2009: 63,000), 65% of visitors are female
• Private visitors: 80%, from Switzerland: 97% | from abroad: 3%
• Trade visitors: 20%, from Switzerland: 85% | from abroad: 15%
• Professional status of Giardina visitors: 20% self-employed | 31% in executive positions

Overall evaluation
92,8% of visitors to GiardinaZÜRICH rated the event as “good” to “very good”. Only 1% were dissatisfied.

Visitors associate the following characteristics with GiardinaZÜRICH:
inspiring, elegant, trendy, friendly

Origin of Siwss visitors

• Collecting ideas/suggestions
• Information on novelties and trends
• Atmosphere at GiardinaZÜRICH
• Special presentations
• Information on products and prices

• 71% of Giardina visitors are owners/co-owners of a home of their own
• 64% are owners/co-owners of a garden
• 10% rent a garden
• Average size of the gardens: 547 m²
• 63% of Giardina visitors place orders with gardeners/gardening firms

Intention to invest in a live-in garden
41% of the 67,000 visitors plan investments following their visit to the exhibition:
– up to CHF 500.– 10%
– up to CHF 5,000.– 47%
– up to CHF 10,000.– 23%
– > CHF 10,000.– 20%