64000 visitors in 6 days
| Private visitors |
82% |
| Women |
72% |
| First-time visitors |
35% |
Visitor assessments
| 93% |
are delighted by the special presentations |
| 90% |
recommend others to visit Giardina
|
| 92% |
rate their visit as good to very good |
Age groups
| under 20 years |
4% |
| 20-40 years |
20% |
| 40-60 years |
50% |
| 60-80 years |
26% |
Origin of Swiss visitors (94%)
| Zurich |
38% |
| Eastern Switzerland |
20% |
| Northwest Switzerland |
17% |
| Berne / Solothurn |
11% |
| Central Switzerland |
12% |
| Western Switzerland |
2% |
Home ownership of visitors
| Home owners |
61% |
| Owners of gardens |
69% |
| Owners of terraces |
44% |
| Balcony owners |
34% |
Intended garden investments
38% of the visitors plan investments:
| Up to CHF 500.- |
4 572 Visitors |
(CHF 2'057'400.-) |
| Up to CHF 5000.- |
6 566 Visitors |
(CHF 29'547'000.-) |
| Up to CHF 10'000.- |
4 864 Visitors |
(CHF 43'776'000.-) |
| Up to CHF 50'000.- |
4 378 Visitors |
(CHF 175'120'000.-) |
| Above CHF 50'000.- |
973 Visitors |
(CHF 68'110'000.-) |
Total 21,353 Visitors (CHF 318'610'400.-)
An average of: CHF 14'921.-
Exhibitors assessments
| 71% |
rated Giardina as good to very good overall |
| 72% |
are very satisfied with the quality of the visitors |
| 71% |
are very satisfied with the number of visitors to their stand |