Giardina

Facts & Figures

67000 visitors in 6 days

Private visitors                  84%
Women                               75%
First-time visitors              36%


Visitor assessments

93%                                  are delighted by the special presentations
90%                                  recommend others to visit Giardina
94%                                  rate their visit as good to very good



Age groups

under 20 years                 3%
20-40 years                      22%
40-60 years                      53%
60-80 years                      22%



Origin of Swiss visitors (94%)

Zurich:35%
Eastern Switzerland:                 19%
Northwest Switzerland:            20%
Berne / Solothurn:                     12%
Central Switzerland:                  12%
Western Switzerland:                 3%


Home ownership of visitors


Home owners                           63%
Owners of gardens                  66% 
Owners of terraces                  45%
Balcony owners                        34%



Intended garden investments
35% of the visitors plan investments:

Up to 500 CHF                    2,931 Visitors         1 318 950 CHF
Up to  5`000 CHF                6,707 Visitors         30 180 150 CHF
Up to  10`000 CHF              3,940 Visitors         35 460 000 CHF
Up to  50`000 CHF              4,714 Visitors         188 560 000 CHF
Above 50`000 CHF             1 ,853 Visitors         111 180 000CHF

Total 23,450 Visitors (366 699 100 CHF)
an average of 15 638 CHF