67000 visitors in 6 days
Private visitors 84%
Women 75%
First-time visitors 36%
Visitor assessments
93% are delighted by the special presentations
90% recommend others to visit Giardina
94% rate their visit as good to very good
Age groups
under 20 years 3%
20-40 years 22%
40-60 years 53%
60-80 years 22%
Origin of Swiss visitors (94%)
Zurich:35%
Eastern Switzerland: 19%
Northwest Switzerland: 20%
Berne / Solothurn: 12%
Central Switzerland: 12%
Western Switzerland: 3%
Home ownership of visitors
Home owners 63%
Owners of gardens 66%
Owners of terraces 45%
Balcony owners 34%
Intended garden investments
35% of the visitors plan investments:
Up to 500 CHF 2,931 Visitors 1 318 950 CHF
Up to 5`000 CHF 6,707 Visitors 30 180 150 CHF
Up to 10`000 CHF 3,940 Visitors 35 460 000 CHF
Up to 50`000 CHF 4,714 Visitors 188 560 000 CHF
Above 50`000 CHF 1 ,853 Visitors 111 180 000CHF
Total 23,450 Visitors (366 699 100 CHF)
an average of 15 638 CHF