64000 visitors in 6 days
Private visitors |
82% |
Women |
72% |
First-time visitors |
35% |
Visitor assessments
93% |
are delighted by the special presentations |
90% |
recommend others to visit Giardina
|
92% |
rate their visit as good to very good |
Age groups
under 20 years |
4% |
20-40 years |
20% |
40-60 years |
50% |
60-80 years |
26% |
Origin of Swiss visitors (94%)
Zurich |
38% |
Eastern Switzerland |
20% |
Northwest Switzerland |
17% |
Berne / Solothurn |
11% |
Central Switzerland |
12% |
Western Switzerland |
2% |
Home ownership of visitors
Home owners |
61% |
Owners of gardens |
69% |
Owners of terraces |
44% |
Balcony owners |
34% |
Intended garden investments
38% of the visitors plan investments:
Up to CHF 500.- |
4 572 Visitors |
(CHF 2'057'400.-) |
Up to CHF 5000.- |
6 566 Visitors |
(CHF 29'547'000.-) |
Up to CHF 10'000.- |
4 864 Visitors |
(CHF 43'776'000.-) |
Up to CHF 50'000.- |
4 378 Visitors |
(CHF 175'120'000.-) |
Above CHF 50'000.- |
973 Visitors |
(CHF 68'110'000.-) |
Total 21,353 Visitors (CHF 318'610'400.-)
An average of: CHF 14'921.-
Exhibitors assessments
71% |
rated Giardina as good to very good overall |
72% |
are very satisfied with the quality of the visitors |
71% |
are very satisfied with the number of visitors to their stand |