Giardina

Facts & Figures

64000 visitors in 6 days

Private visitors                                   82% 
Women                                 72% 
First-time visitors  35% 

 

Visitor assessments

93%                                                   are delighted by the special presentations 
90%  recommend others to visit Giardina
92%    rate their visit as good to very good 

 

Age groups

under 20 years                                   4% 
20-40 years 20% 
40-60 years  50% 
60-80 years  26% 

 

Origin of Swiss visitors (94%)

Zurich                                                 38% 
Eastern Switzerland  20% 
Northwest Switzerland  17% 
Berne / Solothurn  11% 
Central Switzerland  12% 
Western Switzerland  2% 


Home ownership of visitors

Home owners                                      61% 
Owners of gardens          69% 
Owners of terraces    44% 
Balcony owners      34% 


Intended garden investments


38% of the visitors plan investments:

Up to CHF 500.-                      4 572 Visitors               (CHF 2'057'400.-) 
Up to CHF 5000.-  6 566 Visitors  (CHF 29'547'000.-) 
Up to CHF 10'000.-  4 864 Visitors  (CHF 43'776'000.-) 
Up to CHF 50'000.-  4 378 Visitors  (CHF 175'120'000.-) 
Above CHF 50'000.-  973 Visitors  (CHF 68'110'000.-) 


Total 21,353 Visitors (CHF 318'610'400.-)
An average of: CHF 14'921.-

 

Exhibitors assessments

71%                                                    rated Giardina as good to very good overall 
72%  are very satisfied with the quality of the visitors 
71%  are very satisfied with the number of visitors to their stand