Impressive figures
Figures are based on surveys for Giardina 2025 and the media analysis.
64'000 visitors in 6 days
| Private visitors | 85% |
| Women | 60% |
| First-time visitors | around 20'000 |
Visitor ratings
|
70% of visitors |
rate the quality of the exhibitors as good to excellent |
| 66% of visitors |
recommend visiting Giardina |
|
80% of visitors |
rate their visit as good to very good |
Age groups
| Under 25 years of age | <1% |
| 25 -44 years of age | 14% |
| 45 - 64 years of age | 53% |
| 65+ years of age | 29% |
Visitors from Switzerland (94%)
| Zurich | 37% |
| Aargau | 19% |
| St.Gallen | 8% |
| Bern | 8% |
| Thurgau | 7% |
| Luzern | 6% |
Investment intentions
Every 10th exhibitor expects sales of more than CHF 100'000 thanks to the participation at the Giardina.
51% of visitors have bought or ordered something at the Giardina.
34% of visitors have intentions of investing the following amounts based on their Giardina visit:
| Up to CHF 1000.- | 15% of all visitors | CHF 8.55 Mio. |
| Up to CHF 5'000.- | 12% of all visitors | CHF 34.2 Mio. |
| Up to CHF 10'000.- | 6% of all visitors | CHF 34.2 Mio. |
| More than 10'000.- | 6% of all visitors | über CHF 34.2 Mio. |