Impressive figures

Figures are based on surveys for Giardina 2019

64'000 visitors in 6 days

Private visitors 82% 
Women 72% 
First-time visitors 35% 

Visitor ratings

93% of visitors

are impressed by the show gardens and presentations 

90% of visitors

recommend visiting Giardina 

94% of visitors

rate their visit as good to very good 

Age groups

Under 20 years of age                    4% 
20-40 years of age   20% 
40-60 years of age   50% 
60-80 years of age   26% 

Visitors from Switzerland (94%)

Zurich                                         38%  
Eastern Switzerland 20% 
Northern Switzerland 17% 
Bern/Solothurn  11% 
Central Switzerland 12% 
Werstern Switzerland/Ticino  2% 

Home ownership status of visitors

Homeowner 61% 
Garden owner                   69% 
Terrace owner 44% 
Balcony owner 34% 

Investment intentions

38% of visitors have intentions of investing the following amounts based on their Giardina visit:

Up to CHF 500.-                                    4 572 visitors CHF 2'057'400.- 
Up to CHF  5`000.- 6 566 visitors  CHF 29'547'000.- 
Up to CHF 10`000.- 4 864 visitors CHF 43'776'000.- 
Up to CHF 50`000.- 4 738 visitors CHF 175'120'000.- 
More than CHF 50`000.- 973 visitors CHF 68'110'000.- 

A total of 21'353 visitors(CHF 318'610'400.-) with an average investment of: CHF 14'921.-

Exhibitor ratings

71%  rate Giardina as good to very good
72%   are very satisfied with the quality of visitors
71%  are very satisfied with the amount of visitors to their stand