Impressive figures
Figures are based on surveys for Giardina 2019
64'000 visitors in 6 days
| Private visitors | 82% |
| Women | 72% |
| First-time visitors | 35% |
Visitor ratings
|
93% of visitors |
are impressed by the show gardens and presentations |
| 90% of visitors |
recommend visiting Giardina |
|
94% of visitors |
rate their visit as good to very good |
Age groups
| Under 20 years of age | 4% |
| 20-40 years of age | 20% |
| 40-60 years of age | 50% |
| 60-80 years of age | 26% |
Visitors from Switzerland (94%)
| Zurich | 38% |
| Eastern Switzerland | 20% |
| Northern Switzerland | 17% |
| Bern/Solothurn | 11% |
| Central Switzerland | 12% |
| Werstern Switzerland/Ticino | 2% |
Home ownership status of visitors
| Homeowner | 61% |
| Garden owner | 69% |
| Terrace owner | 44% |
| Balcony owner | 34% |
Investment intentions
38% of visitors have intentions of investing the following amounts based on their Giardina visit:
| Up to CHF 500.- | 4 572 visitors | CHF 2'057'400.- |
| Up to CHF 5`000.- | 6 566 visitors | CHF 29'547'000.- |
| Up to CHF 10`000.- | 4 864 visitors | CHF 43'776'000.- |
| Up to CHF 50`000.- | 4 738 visitors | CHF 175'120'000.- |
| More than CHF 50`000.- | 973 visitors | CHF 68'110'000.- |
A total of 21'353 visitors(CHF 318'610'400.-) with an average investment of: CHF 14'921.-
Exhibitor ratings
| 71% | rate Giardina as good to very good |
| 72% | are very satisfied with the quality of visitors |
| 71% | are very satisfied with the amount of visitors to their stand |