Impressive figures
Figures are based on surveys for Giardina 2026 and the media analysis.
60'000 visitors in 6 days
Private visitors | 92% |
Women | 60% |
First-time visitors | ca. 20% |
Visitor ratings
80% of visitors | rate the quality of the exhibitors as good to excellent |
70% of visitors | recommend visiting Giardina |
80% of visitors | rate their visit as good to very good |
Age groups
Under 25 years of age | <1% |
25 -44 years of age | 13% |
45 - 64 years of age | 52% |
65+ years of age | 31% |
Visitors from Switzerland (94%)
Zurich | 39% |
Aargau | 15% |
St. Gallen | 8% |
Bern | 8% |
Thurgau | 6% |
Luzern | 5% |
Investment intentions
Up to CHF 1000.- | 16% of all visitors | CHF 9.6 Mio. |
Up to CHF 5'000.- | 12% of all visitors | CHF 36 Mio. |
Up to CHF 10'000.- | 6% of all visitors | CHF 36 Mio. |
More than 10'000.- | 6% of all visitors | ber CHF 42 Mio. |
Altogether 24'000 visitors have intentions of investing more than CHF 123 Mio.
Media Coverage
Every year, Giardina invests in strong media visibility to promote the event and its exhibitors across relevant channels.
207
Media mentions of Giardina
125
Print, radio and TV coverage
82
Online coverage
3
Inserts in newspapers and magazines
35
Media partnerships
11'753'415
Approximate audience reach through print and online coverage