Impressive figures
Figures are based on surveys for Giardina 2023
58'000 visitors in 6 days
Private visitors | 88% |
Women | 61% |
First-time visitors | 29% |
Visitor ratings
84% of visitors |
rate the quality of the exhibitors as good to excellent |
75% of visitors |
recommend visiting Giardina |
85% of visitors |
rate their visit as good to very good |
Age groups
Under 25 years of age | 2% |
25 -44 years of age | 20% |
45 - 64 years of age | 55% |
65+ years of age | 19% |
Visitors from Switzerland (94%)
Zurich | 32% |
Eastern Switzerland | 19% |
Northern Switzerland | 17% |
Bern/Solothurn | 11% |
Central Switzerland | 10% |
Werstern Switzerland/Ticino | 2% |
Investment intentions
52% of visitors have intentions of investing the following amounts based on their Giardina visit:
Up to CHF 500.- | 10'440 visitors | CHF 5'220'000.- |
Up to CHF 5'000.- | 13'920 visitors | CHF 69'600'000.- |
Up to CHF 10'000.- | 5'800 visitors | CHF 58'000'000.- |
More than 10'000.- | 2'900 visitors | CHF 29'000'000.- |